The Internet has completely changed how music is delivered and the appeal of broadcast radio as the primary medium for targeting music audiences. The rationale for our focus group sessions to determine what kinds of music Gen-Y listens to, where they learn about it, and how they prefer to get it. This information will allows us to advise Proximity clients on how they can use music to target Gen-Y consumers.
What genre of music do you typically listen to and how do you learn about new music (radio, TV, websites, word of mouth)
What is the most common way you obtain new music - CDs, purchase individual tracks online, subscribe to an online music service?
Do you regularly illegally download music or share files you have bought with friends?
Has the music industries actions (lawsuits) toward illegal downloading affected how you obtain your music?
Should the music industry embrace free music downloads as a means for promoting smaller, unknown bands and musicians?
Findings
illegally downloading music; aren't effected by lawsuits; are not buying music
Findings
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